Introduction to E-mail Marketing
As you all know, Email Marketing is a way to send and receive emails. If you check your inbox you might see many promotional emails, let’s learn how to create email campaigns.
Benefits of emaIL MARKETING
Email Marketing is a cost-effective technique to reach more number of people in less time, which is easy to get started and receive a good engagement rate with targetted messages.
Know about the complete route of email, the interactions which happen when a mail is sent. Ex : Conversion Rate, Bounce Rate, Call to Action (CTA), Autoresponder, A/B Split Test, Cold Email, Domain Blacklist and etc
SOFTWARE & tOOLS
Email Marketing Campaign is created through a few tools and software where we can send emails in a bulk mails. Learn how to create email campaigns through tools like mail chimp, Send in blue etc.
Email Marketing Strategy is where we prepare a set of goals from the requirement and prepare an advertising plan. Learn about the prospects of how to create a plan of action for brand promotion.
Building data included with the collection of email data from different sources based on the requirement and target audience. You can also get the data from email service providers.
Newsletter is a report of activities in a business or organization, learn how to design a newsletter, its formats through tools like mail chimp and many more.
Designing E-Mail Template
Once you are done with planning email marketing, an eye-catching email template need to be designed, we will teach you how to create an email template and what it includes.
Report and Analysis
Checking the insights section or report shows the performance of email campaigns, just like how many opened, went in spam etc. this performance report gives the result of the campaign.