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Google Ads vs Facebook Ads – Which is Better for Your Business?

In this blog, we are comparing two big platforms of advertising – Google Ads vs Facebook Ads. Read on for comparison.

Facebook and Google are two internet giants that are pitted against each other.

Both of them have a huge number of daily active users.

During the second quarter of 2020, Facebook reported almost 1.79 billion daily active users.

It is estimated Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day.

Naturally, Marketers want to leverage the advertising services provided by these platforms. However, they are divided when it comes to choosing between Facebook ads and Google AdWords.

Before we discuss which platform is best to use, let us understand the differences between the Ad services of both platforms. 

Google Adwords

Google Ads has now become synonyms with “paid search”. It is the world’s Largest PPC platform.

The paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers use AdWords to bid on keywords in the hopes that their ads will be displayed alongside search results for these queries.

Each time a user clicks on an ad, the advertiser is charged a certain amount of money.

Facebook Ads

Facebook Ads. is what is known as “paid social”.

Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.

This is done by using Targeting Filters while setting Facebook ads campaigns.

They select the target as what is known as a “lookalike audience”.

To simply put it

AdWords helps you find new customers, while Facebook helps new customers find you.

Which Platform is better? – Google Ads Vs Facebook Ads

Let’s have a comparison of the two platforms

Audience

As mentioned both the platforms have a massive audience and your target audience is on both of these platforms. So you can’t determine the right fit for your business on audience size alone.

Instead, ask yourself these questions:

  • Is my target audience active on these networks?
  • Is my product search-oriented or social?

ROI and Cost

While Setting up ads. campaigns RoI is a huge consideration. While Google has a huge Daily active user, Facebook ads. are a lot cheaper than google ads.

Thanks to Targeting Options ROI on Facebook ads can be pretty high.

Although average CPC is typically more expensive on Google Ads, keep in mind that the people clicking your ads maybe later in the buying cycle. Facebook is great for building awareness, although Google Ads can often be better at reaching users at the time of their purchase decision.

To add to google Adwords the Cost per click can change depending on the industry to which the keywords belong. 

Targeting options

Both the Platforms Provide you with advanced targeting options for your audience based on their profile. 

However, Facebook is a clear winner in this segment.

Facebook allows you to create audiences based on a large list of interests and behaviours, thanks to the wealth of information they collect from their 2.6 billion monthly active users.

Conclusion

Choosing the right platform for your business is not as straightforward. 

The best platform will depend on your industry, business type, products and other factors.

Both Google Ads. and Facebook ads. can work wonders for your business.

So rather than viewing these platforms as competitors and consider them as supplements of each other. Ude both of these to your advantage based on the features they offer. 

Which platform do you prefer to use more and why?

Let us know in the comments below.

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