Online Presence of Brands
Brands had to keep up their game only via online presence. Two months is a long duration, and this could lead to customers forgetting about the company.
So, constant engagement is required. Brands have also taken social media as a platform to announce their restarting of operations.
Halt of Promotions
Many companies have paused promotions due to inactive operations in all ways. But some companies have completely stopped their online presence as operations are halted. No ads on search engines, social media, nothing were continued.
Well, these were two completely different scenarios we noticed happening at the same time during the pandemic.
Influencer Marketing Industry Affected
On the other hand, influencer marketing was partially hit depending upon the influencer’s niche. Some influencers continued creating content without any issue, and some influencers had to change their style.
But, all kinds of influencers lost clients/brands to promote.
Online Audience Increased
But, with starting operations influencer marketing will be highly preferred as the number of users online increased a lot in quarantine. Even brands were active during the quarantine to engage the audience in the best way possible.
Tik-Tok Ban in India
The worst news for influencers was Tik-Tok Ban. It was one of the biggest platforms for influencers and now all the ‘Tik-Tokers’ are out of business. Some of them are looking out for an alternative.
Well, influencers have their particular niche and a platform they are good at but, it’s better to have a good amount of online presence on other platforms too.
One of the biggest advantages of influencers was as brands couldn’t shoot for ads due to the closure of production houses, brands had to go for an alternative option to promote their products.
Influencer marketing is the best option as the influencers can create creative promotional content sitting at home and reach out to millions online.
So, what you guys think about it? Tell us by commenting below.