Social Media  Content Plan.
By HashPro

In this blog, we are here to share our knowledge with you and help you with how to plan for social media content. Read on and plan accordingly. 

The Internet is a world on its own. We spend hours together and enjoy social media content. It’s a platform for all different kinds of creators and marketers to reach billions of people.

Fun Fact – There are about 3.6 billion active users on social media as of 2020 Source: Statista.

Okay, so creating content on social media is no joke. It opens doors for creative minds, and staying on top of the game is tough. Social media is a representation of ourselves, and we need a plan to make sure we are doing good on it. 

So, irrespective of a business or individual, we are here to help you with how to plan for social media content. 

Social Media Content Plan

Step 1 – Write down your goals and objectives

First and foremost, we need to be sure of what is our goal and objective to use social media platforms. Question yourself for whom you are creating content and what you expect back from them. Your target audience is essential in this process.

Step 2 – Choose the correct social media platforms

Not everybody uses all social media platforms, but choose the best of them. Also, creators choose their one particular niche platform. So, based on your product or service, go for the platforms that have your target audience.

Step 3 – Different types of social media content

Content is a general term that includes everything a small text in DM to social media posts. Images, Videos, GIFs, Infographics, are some of the different types of contents posted on social media platforms. So explore all of them

Step 4 – Create content for all features

Let me explain this with an example – if you are going with Instagram, there are multiple features like stories, reels, single or multiple images, less than a minute videos, and IGTV videos. So, try to create all kinds of content of the platform to excel it. 

Step 5 – Produce Quality Content

Social Media is a lot about quality content rather than quantity. Many people are posting innumerable posts, which are waste. So, make sure you produce quality content consistently. 

Step 6 – Consistency is the key

Post at regular intervals. For example – post three images, one video per week. Make it a schedule, or as we call it a content calendar for yourself. It works and builds up engagement levels. 

Step 7 – Content Creation & Development 

Creating content is hard but not impossible. First, based on your niche or objective, come up with some ideas and try to present it in the most creative yet simple way to understand. Second, research on what’s trending and on your competitors that helps in creating more content. Also, do not miss the special or festival days. 

So, open up a notepad and jot down all your ideas. Execute it. If you fail, don’t worry, keep learning and experimenting, until you get the results. 

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