SEARCH ENGINE OPTIMIZATION
Introduction to SEO
A basic introduction to Search Engine Optimization will be given as there are multiple misconceptions on SEO.
How does SEO Work
Learning the process of how an activity of Digital marketing works is very important, especially SEO is amongst the important activities.
What are Keywords
Learning about keywords is a key to SEO. Once who gains great knowledge in the identification of Keywords can perform SEO well.
Picking few best keywords out of 100’s is quite logical. It all depends on the relevancy and search volume.
Google Webmaster tools
It is very important for Google to communicate with the website admin. It is only possible with Google webmaster tools, popularly known as GWT.
Google is a fastest transforming Search Engine. Google algorithms change very frequently. So keeping yourself update and learning new algorithms is the must.
For any new business that enters the market needs to know its competitors. So as Marketers we need to give our clients Competitor analysis for a better idea.
Local SEO strategies
Growing your business locally is very important as your local customers need to find you on Google the moment they search for you.
Off page and On page
Most monotonous yet most effective activities of SEO are Onpage and Offpage activities. We teach our students simplest and effective ways to perform them.