In this blog, we are discussing why and how to build a personal brand. It revolves majorly around the online presence. Read on to know more.
When we use the term Brand, the first thing that pops up in the mind is a Business. We associate brands with enterprises that deliver services. However, as the industries are evolving the Personal Brand is coming into the picture. What exactly is a personal brand?
Amazon founder Jeff Bezos, claims “Your brand is what people say about you when you’re not in the room.” More specifically, your personal brand is the indication of your professional experience, your network, and your online presence that comes to define your reputation, online and offline.
Just like any other brand, a personal brand is the reputation of an individual. Personal branding is just a conscious effort to create that Personal Brand. Now as you know, Personal Branding is all the rage these days, but why?
What makes Personal Branding so important and why should you build one?
It doesn’t matter if you’re an entrepreneur, employee, job seeker, or freelancer, having a personal brand gives you the credibility to reach the next level in your career.
Having a personal brand identity allows a professional to show the world what he or she is about as an individual employee. By building a personal brand it can show the skills and qualities that someone has, defining what makes them important or different.
If you are an Entrepreneur and have a brand to your name, adding the Personal element to your brand creates a sense of familiarity with the brand which encourages people to trust the Brand.
Also Read – Online Reputation Management in Digital Marketing.
How to Start Building a Personal Brand?
Understanding Your Brand and Message
Building your brand starts with understanding your brand and identifying the message of your brand. You have to identify what your brand is all about. This boils down to understanding your Niche and the area of expertise. In Personal branding, you get to add the elements of your personality to the message and the brand.
Brand messaging refers to the underlying value proposition conveyed and the language used in your content. It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product. Click here to know how to craft a brand message.
Identifying the problem and conveying the solution
People will only buy from you if you can provide a solution to the problem they face. The next step is to pinpoint problems faced by your TG (Target audience) and provide solutions to them.
But providing solutions is not enough. You also have to convince them of the effectiveness of the solution. Here is where the conversation between the Brand and the audience is important.
Build a Brand Identity
Your brand has to be known for more than just its name. Brand identity is how people ‘See your brand’. Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
This is a surface level activity of branding but still an important part of your overall personal brand. Just like any other brand, choose colors, designs, typography, etc., that will represent your brand as a whole
Set up your online presence
The next step is to build an online presence. This includes social media profiles and most importantly setting up a Website for yourself on a custom domain.
Your website is the hub of your brand. All your presence on social media means nothing if you can not drive the traffic anywhere. Also, the times like this when a platform can blow up anytime relying solely on social media for your presence is not advisable.
Also read- Social Media Content Plan
Building a personal brand is an inclusive and international process. It can not be created overnight but it grows eventually. All you can do is continuously nurture your brand and work on building it.
Communicating to your audience is the key, it is they who make your brand at the end. There is much more to building a brand than just the tactics and strategies. A lot of work is involved.
In order to grow your Business, It is essential to learn Personal branding. We at Hashpro academy believe in empowering people. In our digital marketing courses, we offer a complete module dedicated to personal branding. So if you are serious about building a reputation for yourself, you can check it out now!